Claudette Berwin Gallery Properties
PH:  (858)454-0555
7861 Herschel Avenue
La Jolla, CA 92037
The Selling Process

RESEARCH

The successful sale of your property for the highest possible price is achieved through extensive research and analysis, marketing and exposure.  Our marketing methods show off and draw attention to your property…to set it apart from all others.   As one of the most technologically advanced firms, we employ tools that boost your property’s market exposure.


Gallery Properties focuses on location, condition, cost per square foot, recent sales and current listings.  We believe this provides the strongest indication of the value of the property.  On a daily basis we also monitor, all relevant sales activity including:

  • Active Listings
  • Pendings
  • Final Sales

Once your property is listed, we use E-Key technology that allows us to monitor all showings.  Follow-up with buyer’s agents gives us valuable information to communicate back to our sellers.


 

MARKETING METHOD

  • Advertisements – local, national and international
  • Direct mail and Email flyers
  • Full color, custom designed brochures, postcards


 

TECHNOLOGY

  • Internet syndication for international exposure
  • Virtual tours and Youtube Channel
  • Multiple SEO enhanced company websites including mobile sites 
  • Automatic e-mails of comparable properties


 

NEGOTIATING THE HIGHEST PRICE

Timing is key.  Creating interest and urgency in the marketplace will typically result in a quicker sale and a higher price.  Determining the buyer’s motivation helps us evoke emotionalism and is often pivotal in a successful sale.


 

CLOSING THE ESCROW

Escrows do not close themselves!  Our professional Realtors® work long hours in the daily tracking and monitoring as well as the organization and coordination of all of the integral parts of the transaction.  This includes everything from the initial inspections, appraisal, and to the numerous legal disclosures to the transfer of title.  Timing is critical to meet these deadlines.

 

 

Claudette Berwin
Gallery Properties
Ph: (858)454-0555
7861 Herschel Avenue
La Jolla, CA 92037 US
CA DRE License # 00864942
www.lajollaestates.com
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